Honda aims to be faster than Hero

12 March 2013 - Mark Maffia

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Honda aims to be faster than Hero


Two years after the Japanese car manufacturer Honda split from the Hero group, it now hopes to overtake Hero and become India's largest manufacturer of two- wheelers by the year 2015. Originally 2020 had been envisaged.

During the current fiscal year Honda sales have risen by 33 percent which was 4 percent more than the industry’s average. At the same time the sales of Hero MotoCorp dropped by 1.2 percent. So far it is the largest manufacturer of motorcycles in the country.

Honda already has overtaken Bajaj Auto and already holds the second place. It is gaining market share, Hero is losing share and it is hoped that the trend will continue.

To meet the acceleration plans expansion will take place with a target of a capacity from the current 2.8 million units to 4 million by next year. A third factory in Karnataka will be built.

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